The Public Diplomacy Department of the Embassy of Peru in Washington, D.C., is responsible for the cultural promotion of Peru in the United States and the protection of the cultural heritage of the country.
This department conducts activities in accordance with the Foreign Cultural Policy Plan prepared by the Ministry of Foreign Affairs and the National Institute of Culture, which is part of the Cultural Policy of the State.
The main areas are:
- Cultural and academic relations;
- Tourism promotion;
- Heritage protection;
- Scientific promotion;
- Cultural communication policy; and
- Environmental protection matters
The department does, among other activities, six types of programs:
- Exhibits of visual and fine art;
- Cinema and audiovisual activities;
- Promotion of Peruvian authors and books;
- Music and scenic arts;
- Peruvian artisans;
- Gastronomy, including the promotion of the Peruvian national drink, Pisco.
The Public Diplomacy Department supports and coordinates cultural activities from Peruvian artists who come to Washington, D.C., for presentations and exhibitions in all artistic fields. It organizes cultural and artistic performances at the Embassy’s Art Gallery. It also assists and provides American citizens with information about Peru’s culture.
The Department keeps close ties with authorities of the Department of State and other U.S. government and private entities, high authorities from prestigious universities, museums, galleries and all institutions involved in encouraging artistic life to promote Peruvian culture. It also monitors closely the cultural activities in which Peruvian cultural expressions and artifacts are involved.
The Embassy of Peru promotes the most significant values and expressions of the Peruvian Culture, whose diversity has a very long history. Culture is a factor of comprehensive development that has a multiplying effect on all aspects of the country’s foreign policy, including trade, investment, international cooperation and the reduction of poverty. It also allows the Embassy to be in close contact with the Peruvian community living in the United States.