A Fashion Blogger With a Colorful Peruvian Backdrop - The New York Times

Katy Esquivel, whose videos have more than a million subscribers, likes to film among the vivid colonial buildings in a bohemian neighborhood in Lima.


The Barranco neighborhood in LimaPeru, where colorful colonial buildings are coated with even more vibrant bougainvillea flowers, offers a bohemian escape from the city’s noisy traffic-stalled streets. “A lot of artists, writers, singers or any kind of people who like to perform or do creative things live here because the place gets you really inspired,” said Katy Esquivel, whose “What the Chic” video blog has more than a million subscribers. She was recently in the area wearing a matching floral print top and shorts with an orange clutch and a watch that is a family heirloom. “Me as a blogger, it is one of my favorite places to film because it complements my outfits,” Ms. Esquivel said. (This interview has been edited and condensed.)

Katy Esquivel

YouTube fashion blogger

How do people dress in Lima?

I think people are very conservative, they aren’t too open-minded about what they wear because I think they are afraid of being criticized. However, I think that is going to change in a couple years.

Tell us about your vlog.

My YouTube channel is a little bit different from all the blogs. Usually when you visit a blog, someone is imposing their look, and they say, ‘O.K., this is my style, and if you like it, follow me, and if you don’t like it, don’t follow me.’ The Chic is more about how to dress your body, how to dress your skin type, what silhouette goes best with your body type. If you don’t feel comfortable with what you have and know how to work it out, then you will never look good.