A total of 35 Peruvian suppliers exported chia to the United States in 2016, which represented 237,000 kilograms. While there is a great opportunity to continue increasing its exports to this market, a great option that should be considered is introducing value added chia products.
As explained by the Peru Trade, Tourism and Investment Office in Washington, DC - OCEX Washington, DC, chia is a superfood whose demand in the United States continues to grow, mainly due to its health benefits, which include its richness in nutrients which are important and extremely beneficial for brain activity as well as the development of the human body.
Furthermore, these seeds are an important source of omega-3 fatty acids, protein and dietary fiber, in far more favorable proportions than those found in both cold-water fish (salmon, herring, sardines and tuna), and other vegetables such as flaxseed, nuts and almonds.
Chia seeds are rapidly expanding from coast to coast in the U.S, as it is a product that can be used in a variety of ways, whether it is as a topping on a salad or a healthy addition to a drink, chia seeds perfectly adapt to the daily diet and lifestyle of the American consumer.
According to a recent study by the Natural Marketing Institute, in 2014, 27% of consulted U.S. consumers reported they had heard of chia as a superfood. In present day, it is estimated that this number has increased by 10%, meaning that the public’s knowledge of this product has now reached 37%.
A report made by ReadThink in 2015, estimates that in the year 2020, the global market for Chia seeds will have reached $1.1 billion. Additionally, they also predict that U.S. demand will reach over 7,000 tons annually, which really highlights the growing interest among U.S. consumers over this superfood.